HSI
MAR
TITLEIST
PHARMARAMA
ZURICK DAVIS
HORIZON MARINE
LIGHTOLIER
TOURTELLOT
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The Center for Health Services Innovation is an ambitious
enterprise aimed at ameliorating the complexities of the healthcare
system through technology, knowledge transfer and best
practices. That’s confusing enough and that’s just the summary.
Because of its inherent complexity, HSI needed Lane Design
to provide them with a strong, clear, direct logo that goes right
to the center of the issue.
When developing HSI’s mark, we sought to stress the innovation
that sets this organization apart. The “I” placed outside the
“health services” circle is a subtle visual cue
that innovation is often found outside the conventional comfort zone.
that innovation is often found outside the conventional comfort zone.
Visual Identity, Print/Publications
© Copyright 2008 Lane Design, Inc.