Bill founded Lane Design in 1990 because he wanted a shop where he could practice his holistic process of design, one that fuses ideas, images and strategies into solutions that people can appreciate at a visceral level. He thrives on large, complex projects that reside in different media and demand cohesive solutions.

Bill’s work has centered on publication design, corporate ID and strategic research. He’s developed collateral and point of sales materials for international firms including Bell Sports, Titleist, Horizon Marine, and Sane Solutions.

Bill loves to scuba dive off the coast of Massachusetts and is a talented watercolor painter. He holds a Bachelor of Fine Arts from Southeastern Massachusetts University.